NATALIE
DE LA GUARDA
Production, Creative, Marketing
About Me
Hello! I'm Natalie de la Guarda, a dedicated marketing and production professional based in Miami, FL. With a degree from Florida State University's Jim Moran School of Entrepreneurship, I have honed my skills in managing complex campaigns and delivering outstanding results for high-profile clients. As a highly creative individual, I thrive in spaces where I am able to share my unique insights and collaborate with other imaginative minds.
My experience spans various industries, where I have successfully coordinated and executed marketing strategies, supervised production processes, and nurtured valuable partnerships. Fluent in both English and Spanish, I bring a diverse and adaptable approach to my work.
Work Experience
February 2020 - Present
Alma Ad, Integrated Producer
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Managing campaigns for TV, Digital, Radio and Print for clients including McDonald’s, Wells Fargo, State Farm, Molson Coors, Eli Lilly, P&G, and Pepsi
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Working alongside strategy and creative teams to best select and pitch concepts based on client brief, budget and timings
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Attending shoots and working alongside creatives and partner agencies to capture all necessary footage for our spots
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Responsible for overseeing different timelines across projects and maintaining important deadlines from request for production to final delivery
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Supervising record, edit, audio and post production sessions to meet and execute the desired creative and client vision
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Working closely with the Business Affairs team to handle Union and NonUnion talent
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Negotiate and secure usage terms and talent rights per campaign
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Licensing music, image and video for use in our spots
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Costing out all necessary components of a campaign and working closely with external vendors and finance team to ensure timely payments and maintain great relationships with our partners
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Training and overseeing Production Coordinators and Interns to prepare them for their roles within the Production team
Production Coordinator
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Creating standardized production documents and Excel spreadsheets to streamline all project management updates and ensure all necessary documents were readily available
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Organizing producer schedules to coordinate weekly status meetings, screenings and trainings
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Using Premiere Pro to replace supers and art cards, subtitling spots for client presentations and creating and adding slates to spots for archiving
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Responsible for archiving and updating metadata to ensure storage of all finalized assets
May 2019 - January 2020
Design Miami/, Marketing Coordinator
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Worked alongside the production of both fairs in Basel, Switzerland and on-site in Miami Beach, USA in partnership with Art Basel
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Utilized Adobe Creative suite to create digital graphics, image compilations, video content, pitch decks, and marketing kits for partners and fair use
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Assisted in the programming and operation of Design Miami’s Design Forum presented by SCAD and its speakers, ranging from discourse to workshops, screenings, performances, and more surrounding pertinent topics in the design industry
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Assisted in the creation of post-show reports which included sourcing media coverage, important social statistics and notable attendees and designers
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Wrote social media copy and selected imagery of prominent designers and collectible pieces to be featured for best engagement on all media channels
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Assisted the VIP Relations Manager with VIP guest requests, invitations, database entry and uploading VIP programming to our specially designated VIP site
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Used Mailchimp to create newsletter, bulletin, press release and, E-vite campaigns to further digital communications and reach
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Communicated with prominent sponsors working with our fair to coordinate meetings and meet material and print deadlines
January 2019 - May 2019
Wonsaponatime Vintage, E-Commerce and Merchandising Intern
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Redesigned the Wonsaponatime Vintage website in order to ease the process of selling products by linking social media channels to the website and consumer
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Conceptualized and shot content for the website and social media through product staging, styling, photography and editing
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Catalogued inventory to be uploaded onto Wonsaponatime Vintage’s e-commerce platform as well as in their recordkeeping database
2018 - 2020
Heritage Apparel, Graphic Designer
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Utilized Adobe Illustrator and Photoshop to create custom designs for organizations, companies and events while also creating general designs to be sold to the public for made-to-order products
June 2017 - August 2019
Miansai, Mobile Retail Associate and Senior Inventory Picker
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Worked multiple Pop-Up shops through mobile units for a large luxury jewelry and leather goods brand headquartered in Miami
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Engaged directly with customers from around the world
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Picking and Packing inventory to complete order fulfillment and helping ship out orders once the process was completed.
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Gave insight into product interests and selections to our founder and HQ when moving our mobile retail units to different locations
2014 - Present
The Modern Revival, Founder
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Created and operated my own online shop, selling vintage and repurposed clothing as well as custom requested apparel and accessories
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Handled online orders, prepared and sent shipments across the nation and internationally
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Communicated with customers to provide the best service and designs
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Currently focused on local custom requests and sales